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- 2015 - 2025
- Momentum ME. All rights reserved.
- +971 4 569 3033
- info@mmc-ae.com
- 605, Tower A, Empire Heights, Business Bay
Back-to-school season is a crucial time for brands to connect with families, but breaking through the clutter requires more than just discounts. Sunny Oil needed an engaging campaign that not only drove sales but also created meaningful interactions with consumers.
A great campaign isn’t just about promotions—it’s about experiences. By integrating digital engagement, in-store interaction, and product sampling, we turned Back to School into more than a sales opportunity—it became a memorable moment for families, reinforcing Sunny Oil’s place in their kitchens and hearts.
We launched a dynamic 360-degree Back to School campaign, centered around a grand prize—AED 30,000 in tuition fees. The campaign featured an interactive online game leading to a lucky draw, in-store games with instant prizes, and eye-catching key visuals across digital and retail platforms. To further engage families, we introduced a cooking station drive, allowing customers to taste-test Sunny Oil while experiencing the excitement of the promotion.
