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- 2015 - 2025
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Travel can be a lonely experience, with many passengers longing to share special moments with their loved ones. We saw an opportunity to turn a routine duty-free activation into something more meaningful—something that resonates emotionally with travelers.
In a cluttered retail space, standing out requires more than just promotions—it demands storytelling. By weaving emotion into a standard duty-free activation, we turned a transactional moment into a brand experience. Powered by MnMs, this campaign not only boosted participation but also left a lasting impact on consumers’ lives.
We transformed a simple on-ground activation into an emotional, digital-first experience. By giving travelers the chance to win exciting prizes, we empowered them to recreate moments of magic with their loved ones. This activation went beyond just engagement—it created real connections.