Pawtopia

Brand love is built through experiences, not just products. By crafting an activation that went beyond awareness to emotional engagement, we positioned Pedigree and IAMS as more than pet food brands—they became enablers of cherished moments between dogs and their owners.

With Pedigree and IAMS, we designed a fun and interactive experience tailored for both dogs and their owners. Through engaging activities, we not only created moments of joy but also deepened the emotional connection between pet parents, their furry companions, and the brands.