Spooky Season With M&M's

Engagement-driven activations elevate brand recall. By blending entertainment with participation, we ensured MnM’s stood out in a crowded space, creating a playful yet spooky experience that drove both interaction and brand love.

We transformed a simple giveaway into an interactive horror-themed challenge. Using MnM’s characters, we recreated iconic horror movie scenes as still images, inviting shoppers to guess the correct movie on a tablet held by our promoter. With multiple-choice options and instant rewards for winners, the activation combined fun, suspense, and the thrill of winning.