Exotically Resfreshing

A great product launch isn’t just about visibility—it’s about experience. By blending influencer marketing, immersive storytelling, and strategic in-store activation, we turned Holsten’s Pineapple Guava debut into an unforgettable campaign that drove both awareness and trial, establishing it as the must-try beverage of the season.

We executed a high-impact digital and social media campaign to introduce Holsten’s new Pineapple Guava flavor. The campaign included free bottle opener giveaways across 30 stores in Riyadh, Jeddah, and Dammam, enhancing the sampling experience and driving in-store engagement. Influencers were at the heart of our strategy—first receiving a beautifully designed tropical PR box, then embarking on an exclusive Maldives trip, where they created captivating content that generated massive buzz around the launch.